Optimizing the Customer Experience

In whichever industry sector your organization operates - manufacturing, service, health care, education or non-profit - customers are your livelihood. In this one-day interactive workshop, you'll learn strategies to engage your customers and build loyalty by providing an integrated and consistently positive customer experience.

By the end of this workshop you will be able to:

  • Describe why customer experiences are more important than ever in today's global economy.
  • Explain how being intentional about designing optimal customer experiences helps you to build loyalty, trust and create even more business.
  • Recognize two types of messages your organization communicates to its customers every day - and why both are important.
  • Classify three types of clues you can use to effectively deliver your most important messages to your customers.
  • Demonstrate six critical touch point categories that serve as opportunities to optimize your customers' experiences.

To request a quote, contact:
Elena O'Connor, On-site Programs
Phone: (734) 487-4926


 
   


Eastern Michigan University
Center for Quality

103 Boone Hall
Ypsilanti, MI 48197
Barbara Hopkins, Director


Phone: (734) 487-2259
Toll Free: (800) 932-8689
Fax: (734) 481-0509

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