Strategic Communication for Effective Organizational Change

In this one-day workshop, participants will learn the key elements of designing and implementing an effective and integrated communication strategy for an organizational change initiative.

Strategy, Change, Transition and Communication
Clarifying strategic priorities
Building the case for change
Understanding the human response to change
Developing effective and integrated communication strategies

Identifying and Analyzing Stakeholders
Stakeholder groups
Stakeholder influence and interests

Crafting Messages
Messages by stakeholder group
Explicit messages
Implicit messages

Selecting Media
Current delivery channels
Stakeholder touch points
Personal media
Electronic media
Evidence management

Feedback and Monitoring
Measures of success
Feedback mechanisms
Monitoring mechanisms
Fall-back systems

To request a quote, contact:
Elena O'Connor, On-site Programs
Phone: (734) 487-4926